区别于朋友间的友情馈赠，商务礼品赠送是一门艺术，因此有其约定俗成的规矩：送给谁、送什么、怎么送都很有奥妙，绝不能瞎送、胡送、滥送。根据古今中外一些成功的经验和失败的教训，究竟如何赠送商务礼品，要把握以下原则：
Unlike the friendship between friends, business gift giving is an art, so it has its customary rules: to give to who, what to send, how to send are wonderful, can never be blind, Hu Song, indiscriminate delivery. According to some successful experiences and lessons learned from ancient and modern China and abroad, how to give away business gifts must grasp the following principles:
1、礼品轻重得当
1. The weight of the gift is right
一般讲，礼品太轻，又意义不大，容易让受赠者误解为瞧不起他，尤其是对关系不算亲密的人，也是如此。而且如果礼品太轻而想求别人办的事难度较大，成功的可能几乎为零。但是，礼品太贵重，又会使接受礼品的人有受贿之嫌，特别是对官员、上司更应注意。
Generally speaking, gifts are too light and meaningless, easy for the recipient to misunderstand him, especially for those who are not intimate. And if the gift is too light, it is more difficult to expect others to do things, and the chances of success are almost zero. However, gifts are too expensive, which will make people who accept gifts have the suspicion of taking bribes, especially for officials and supervisors.
2、时间间隔适宜
2. Time interval is suitable
送礼的时间间隔也很有讲究，过频过繁或间隔过长都不合适。送礼者可能手头宽裕，或求助心切，便时常大包小包地送上门去，有人以为这样大方，可以博得别人的好感，细想起来，其实不然。因为你以这样的频率送礼目的性太强。另外，礼尚往来，人家还应还情于你。一般来说，以选择重要节日、喜庆、寿诞送礼为宜，送礼的既不显得突兀虚套，受礼的收着也心安理得，两全其美。
The time interval for gift giving is also very fastidious, too frequent or too long. The gift of the gift is likely to be rich, or help to the heart, and often send a bag to the door to go, some people think that it is generous, can win the good feelings of others, think carefully, in fact not. Because you give too much purpose at such a frequency. In addition, people should return their affection to you. Generally speaking, it is appropriate to choose important festival |
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